Effective communication is one of the founding principles of a successful business. Without clear, open and direct communication a business is far more likely to encounter problems that could have a negative impact on operations: from a profitability and synergy aspect. Therefore it is paramount that an organisation integrates effective communication by implementing systems that allow every employee to effortlessly connect. Although effective communication should be a priority on the agenda of all CEO's, it takes a great investment of time for the best results to show. It takes effort, repetition, understanding and thoughtfulness for great communication to flourish.