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GROWTH & REVENUE - MARKETING
Brand Now by Nick Westergaard
Define Your Brand’s One Word
Build Your Brand Now Blueprint
Develop a Story-Driven Brand Message
Audit and Simplify Your Brand Touchpoints
Craft a Consistent Content Voice Guide
Map Your Community Engagement Strategy
Design a Mini Brand Experience Prototype
Create a Simple Clarity Filter
Run a Brand Story Alignment Workshop (Solo Edition)
Permission Marketing by Seth Godin
Permission Diagnostic & Baseline Assessment
Marketing Strategy Canvas & Prioritisation Workshop
Execution Operating Cadence & KPI Map
Permission Playbook & SOP Builder
Marketing Training & Enablement Sprint
Execution Pilot Project Plan & Success Criteria
Permission Dashboard & Reporting Blueprint
Marketing Change Management & Communications Plan
Execution Retrospective & Iteration Roadmap
Unmarketing by Scott Stratten
Unmarketing Diagnostic & Baseline Assessment
Strategy Strategy Canvas & Prioritisation Workshop
Execution Operating Cadence & KPI Map
Unmarketing Playbook & SOP Builder
Strategy Training & Enablement Sprint
Execution Pilot Project Plan & Success Criteria
Unmarketing Dashboard & Reporting Blueprint
Strategy Change Management & Communications Plan
Execution Retrospective & Iteration Roadmap
Advanced Web Metrics by Brian Clifton
Google Analytics 4 Setup & Configuration Walkthrough
Define Your Website’s Key Performance Indicators (KPIs)
Set Up and Test Goals and Conversions in Google Analytics
Design a Custom Dashboard for Stakeholder Reporting
Analyse User Behavior Flow and Identify Drop-Off Points
Audit and Clean Up Your Google Analytics Data
Set Up Campaign Tracking Using UTM Parameters
Segment Your Audience for Deeper Insights
Run a Traffic Source Analysis to Optimise Marketing Spend
Consumerology by Philip Graves
Unconscious Motivator Mapping Sprint
Anchoring & Pricing Decoy Test Plan
Priming & Framing Messaging Workshop
Sensory Branding Prototype Evaluation
Decoy & Contrast Menu Designer
Analogical Messaging Generator
Social Proof & Authority Placement Plan
Habit Formation Trigger Planning
Cultural Code & Nudge Integration
Data-Driven Marketing by Mark Jeffery
Audience Segmentation Strategy Builder
Campaign Performance Diagnostic
Data-Backed Content Strategy Sprint
Customer Journey Data Map
Email Optimisation Blueprint
Predictive Lead Scoring Setup
Marketing Dashboard Prototype
Social Listening Insights Report
A/B Testing Master Workflow
Email Marketing Rules by Chad S. White
Optimise Your Welcome Email Series
Audit Your Email List Health
Create a Re-Engagement Campaign
Build an Email A/B Testing Plan
Segment for Higher Engagement
Improve Email Deliverability
Design a Holiday Email Strategy
Create an Email Style Guide
Evaluate Your ESP Fit
Hello My Name Is Awesome by Alexandra Watkins
Coming soon...
Killing Marketing by Joe Pulizzi & Robert Rose
Creating a Content Strategy for Revenue Generation
Building a Subscription-Based Business Model for Marketing
Integrating Data-Driven Insights into Marketing Campaigns
Optimizing Marketing for Lead Generation Using Automation
Building a Community Marketing Strategy for Brand Loyalty
Leveraging Influencers for Brand Awareness and Sales
Reinventing the Customer Journey for a Modern Marketing Ecosystem
Developing a Content Syndication Strategy to Maximize Reach
Creating a Marketing Funnel That Integrates Content and Sales
Measure What Matters by John Doerr
OKR Planning & Alignment Workshop
Individual OKR Coaching Session
Quarterly OKR Review & Retrospective
OKR Progress Tracking Dashboard Setup
Departmental OKR Cascade Workshop
OKR Risk Assessment & Mitigation Plan
OKR Mid-Cycle Health Check & Recalibration
OKR Celebration & Recognition Plan
OKR Continuous Improvement Framework
Define Your High-Impact Objective (HIO)
Craft Key Results That Measure Success
Align OKRs Across Teams and Individuals
Score Your OKRs at the End of a Cycle
Set Up an OKR Tracking System
Conduct an OKR Reflection & Reset Workshop
Facilitate Weekly OKR Check-Ins
Cascade OKRs from Company to Team Level
Draft a Communication Plan for OKRs
The Culture Code by Clotaire Rapaille
Build Psychological Safety: Crafting a Safe Team Ritual
Send Belonging Cues: Micro-Practices for Leaders
Design Your Team’s Purpose Story
Map a Culture Code Audit
Create a Vulnerability Loop Habit
Engineer a Proximity Moment
Run a Culture Code Book Club
Build a Culture Catchphrase Bank
Design a "First Day" Culture Experience
Build Safety: Creating a Team Safety Ritual
Share Vulnerability: Launching a Vulnerability Loop
Establish Belonging Cues: Crafting Cultural Signals
Create a Purpose Narrative: The Team’s “Why” Story
Feedback that Builds Connection
Build a Culture Manual in One Sitting
Design a High-Trust Hiring Experience
Run a Culture “Tune-Up” Workshop
Design a Recognition System Rooted in Purpose
Scaling Lean by Ash Maurya
Define Your Minimum Success Criteria
Run a Customer Forces Analysis
Design a Lean Validation Roadmap
Craft a Lean Analytics Dashboard
Prioritize Your Business Model Canvas
Build a High-Tempo Testing Schedule
Design a Customer Factory Flow
Run a Traction Channel Audit
Conduct a Lean Retrospective
Define Your Customer Factory Metrics
Craft a Quantified Value Hypothesis
Run a Problem Discovery Interview Design
Build a Minimum Viable Funnel
Model Your Traction Roadmap
Set Up Your Lean Validation Backlog
Design Your Innovation Accounting Dashboard
Write and Score a Lean Canvas
Plan a 30-Day Lean Sprint
This Is Marketing by Seth Godin
Find Your Smallest Viable Audience
Craft a Positioning Statement That Resonates
Create a Story-Driven Landing Page
Develop a Permission-Based Marketing Plan
Design a Tension-Driven Launch Message
Build a Marketing Promise You Can Keep
Map Your Customer’s Transformation Journey
Build a Signal of Generosity Campaign
Craft a Positioning Statement That Resonates
Ask by Ryan Levesque
Discovery Survey Builder
Response Segmentation Sprint
Micro-Commitment Funnel Designer
Personalized Offer Sequence Creator
Survey Question Audit Workshop
Adaptive Quiz Builder
Opt-In Survey Conversion Optimizer
Segmented Content Plan Generator
Automated Survey Analytics Dashboard
Buyer Personas by Adele Revella
Persona Research Kickoff
Persona Interview Script Builder
AI-Driven Transcript Analysis
Persona Segmentation & Prioritization
Persona Profile Builder
Messaging Matrix Creator
Persona Journey Mapping
Persona-Driven Content Planner
Persona Insights Dashboard Creator
Content Inc. by Joe Pulizzi
Content Tilt Discovery
Audience Persona Builder
Content Mission Statement Creation
One-Platform Strategy Launcher
Content Calendar Kickstart
Minimum Viable Audience Validator
Email List Growth Engine Setup
Content to Product Bridge Builder
Revenue Diversification Planner
Designing Brand Identity by Alina Wheeler
Clarify the Brand’s Core Purpose
Define Your Brand’s Personality and Voice
Identify Your Brand’s Target Audience Segments
Develop a Competitive Brand Audit
Craft a Unique Brand Positioning Statement
Design a Brand Naming Criteria Framework
Define a Visual Identity Moodboard
Write a Brand Story
Build a Brand Touchpoint Map
Google Analytics Breakthrough by Feras Alhlou
Create a Measurement Plan That Aligns with Business Goals
Build a Funnel Visualization for a Key Conversion Path
Audit and Clean Up Your Google Analytics Account
Set Up Custom Segments to Answer a Strategic Question
Create an Executive Dashboard in GA or Looker Studio
Configure Goals and Events to Track Conversions
Analyze a Traffic Drop and Propose Root Cause and Fixes
Build a Multi-Channel Attribution Model
Identify Top Landing Pages and Optimize One
Inbound Marketing by Brian Halligan
Inbound Funnel Design Sprint
Lead Magnet Launch Builder
Blog SEO Engine
Email Nurture Sequence Sprint
Content Repurposing Engine
Pillar & Cluster Content Blueprint
Landing Page Conversion Lab
Inbound Analytics Quick Audit
Web-to-Lead Flow Setup
Lean Branding by Laura Busche
Lean Diagnostic & Baseline Assessment
Branding Strategy Canvas & Prioritisation Workshop
Execution Operating Cadence & KPI Map
Lean Playbook & SOP Builder
Branding Training & Enablement Sprint
Execution Pilot Project Plan & Success Criteria
Lean Dashboard & Reporting Blueprint
Branding Change Management & Communications Plan
Execution Retrospective & Iteration Roadmap
Nudge by Richard Thaler
Default Option Design for Retirement Plan Enrollment
Healthy Cafeteria Choice Nudge Setup
Energy Conservation Nudge Campaign
Organ Donation Default Enrollment Workflow
Retirement Savings Match Reminder Nudge
Social Norm Feedback for Recycling Behavior
Commitment Device Setup for Health Goals
Digital Notification Timing Optimization
Framing Effect Messaging A/B Test
Predictably Irrational by Dan Ariely
Anchoring Price Experiment Workflow
Decoy Effect Product Line Design
Social Norm Nudge for Engagement
Commitment Device for Procrastination Reduction
Free vs. Paid Incentive UX Test
Endowment Effect to Boost Feature Adoption
Choice Architecture using Framing Effects
Self-Control Strategy with Precommitment
Dishonesty Reduction through Moral Reminders
Switch by Chip & Dan Heath
Bright Spot Discovery Session
Shrink the Change Microstep Design
Point to the Destination Vision Canvas
Script the Critical Moves Decision Guide
Tweak the Environment Audit
Build Feedback Loops Mechanism
Energize the Elephant Storyboard
Identity and Ritual Creation
Quick Implementation Roadmap
Youtility by Jay Baer
Build Your Signature FAQ-Based Lead Magnet
Create a Utility-Focused Content Calendar
Design a Self-Service Resource Center
Transform a Blog Series into an Evergreen Guide
Craft a Youtility Elevator Pitch
Build a Customer Education Email Series
Launch a No-Sell Webinar Strategy
Turn Customer Service Logs into a Help Library
Create a Useful Calculator or Interactive Tool
Building a StoryBrand by Donald Miller
Clarify Your Customer’s Problem
Build Your BrandScript (StoryBrand 7-Part Framework)
Design Your Website Wireframe Using the StoryBrand Framework
Write a One-Liner That Gets You Booked
Create a Lead Generator (Free Download Hook)
Draft a Nurture Email Series (Using StoryBrand)
Create a Clear Elevator Pitch
Write a StoryBrand Sales Page
Diagnose and Fix a Broken Funnel with StoryBrand Principles
Contagious by Jonah Berger
Create a Social Currency Hook
Design a Trigger-Based Content Calendar
Emotional Angle Identification Sprint
Make It Public Strategy Builder
Practical Value Asset Generator
Build a Signature Story
Viral Coefficient Booster Plan
Emotional vs. Functional Messaging A/B Sprint
Trigger + Emotion Combo Campaign Builder
Start with Why by Simon Sinek
Find Your Why Statement (Individual)
Discover Your Team's Why
Articulate Your HOWs
Craft a WHY-Aligned Mission Statement
Audit Your Branding for WHY Alignment
Create a WHY-Based Hiring Scorecard
Launch a WHY Storytelling Practice
Align Strategic Goals with Your WHY
Design a WHY-Based Leadership Ritual
Discover Your Why Statement
Align Your Projects with Your Why
Build a Golden Circle for a New Initiative
Create a Purpose-Led Elevator Pitch
Conduct a Team Why Workshop (Solo Design)
Run a Why Audit of Your Marketing Content
Transform a Mission Statement into a Why Statement
Embed Your Why into a Hiring Process
Design a Daily Habit That Reinforces Your Why
All Marketers Are Liars by Seth Godin
Worldview Discovery Workshop
Authentic Story Crafting
Belief Validation Sprint
Trigger Mapping Session
Visual Storyboard Generator
Word-of-Mouth Activation Plan
Landing Page Story Lab
Brand Myth Amplification
Continuous Story Feedback Loop
Decoded by Phil Barden
Path-to-Purchase Context Mapping
Goal-Framing Message Workshop
Mental Availability Trigger Audit
Price Anchoring Experiment Design
Heuristic Identification in UX
Contextual Cue Storyboarding
Memory-Encoding Ad Copy Workshop
Simplification & Choice Architecture Redesign
Post-Purchase Nudge Sequence
Epic Content Marketing by Joe Pulizzi
Define Your Content Tilt
Create a Content Mission Statement
Build Your Content Marketing Persona
Audit Your Existing Content Assets
Plan Your Minimum Viable Content Funnel
Select Your Primary Content Platform
Design a Weekly Content Rhythm
Draft Your First Content Series
Launch a Lead Magnet with a Content Tie-in
Hooked on Customers by Bob Thompson
Customer-Centric Vision Alignment Workshop
Build a Voice of the Customer (VoC) Action Plan
Map the Customer Experience Journey (CXJ)
Define Your Customer Value Metrics
Design a Proactive Customer Service Model
Create a Culture of Customer-Centric Accountability
Align Incentives with Customer Outcomes
Build a Customer Advocacy Program
Run a 'Customer Obsession' Self-Assessment
Lean Analytics by Alistair Croll
Find Your One Metric That Matters
Identify Your Business Stage
Design a Pirate Metrics Dashboard (AARRR)
Choose the Right Analytics Type (Vanity vs Actionable)
Validate a Hypothesis Using Lean Analytics Loops
Benchmark Your Metrics Against Industry Standards
Craft a Funnel Analysis & Drop-Off Strategy
Map a North Star Metric to Team Goals
Run a Data-Informed Product Prioritisation Session
Neuromarketing by Christopher Morin
Neuromarketing Diagnostic & Baseline Assessment
Strategy Strategy Canvas & Prioritization Workshop
Execution Operating Cadence & KPI Map
Neuromarketing Playbook & SOP Builder
Strategy Training & Enablement Sprint
Execution Pilot Project Plan & Success Criteria
Neuromarketing Dashboard & Reporting Blueprint
Strategy Change Management & Communications Plan
Execution Retrospective & Iteration Roadmap
Positioning by Al Ries
Identify and Own a Category
Create a Positioning Canvas
Positioning vs Branding: Clarify the Difference
Craft a Positioning Story
Positioning Refresh Audit
Positioning-Based Landing Page Builder
Positioning for a New Product Launch
Competitor Positioning Map
Internal Alignment Workflow
Find Your Positioning White Space
Craft a One-Sentence Positioning Statement
Positioning vs. Branding Diagnostic
Reposition the Competition
Positioning Through Category Creation
Elevator Pitch from Positioning
Visualize Your Brand Ladder
Find Your Positioning Trojan Horse
Positioning Test: Why Us, Why Now, Why Not
They Ask You Answer by Marcus Sheridan
Build Your “Best-of” Content Strategy
Create a Transparent Pricing Page
Turn Customer Questions into Blog Topics
Create a Competitor Comparison Page
Write a “What Is” Definition Article
Build a Buyer’s Guide Landing Page
Turn Sales Objections into Preemptive Content
Launch a “Who It’s For / Not For” Page
Design a “Problems We Solve” Matrix
Web Analytics 2.0 by Avinash Kaushik
Identify Your Critical Few KPIs (Not the Trivial Many)
Build a Segmentation Strategy That Reveals Insights
Design a Hypothesis-Driven A/B Testing Plan
Turn Clickstream Data into Business Questions
Create a Dashboard That Tells a Story
Prioritize Digital Marketing Channels Based on ROI
Audit Your Website for Task Completion Success
Create a Measurement Plan for a New Campaign or Product
Run a Web Analytics 90-Day Improvement Sprint
Made to Stick by Chip & Dan Heath
Made Diagnostic & Baseline Assessment
Stick Strategy Canvas & Prioritization Workshop
Execution Operating Cadence & KPI Map
Made Playbook & SOP Builder
Stick Training & Enablement Sprint
Execution Pilot Project Plan & Success Criteria
Made Dashboard & Reporting Blueprint
Stick Change Management & Communications Plan
Execution Retrospective & Iteration Roadmap
Influence by Robert Cialdini
Reciprocity Gift Campaign Planner
Commitment & Consistency Micro-Ask Funnel
Social Proof Testimonial Aggregator
Authority Content Blueprint
Liking-Based Outreach Sequence
Scarcity Promotion Generator
Consensus-Building Survey Designer
Pre-Suasion Framing Workshop
Scarcity + Social Proof Flash Sale Plan
Growth Hacker Marketing by Ryan Holiday
Find Your Growth Hack Sweet Spot
Build Your Early Adopter Outreach Plan
Engineer a Viral Loop
Craft a Compelling Pre-Launch Hook
Design a High-Tempo Testing Calendar
Optimize Your Onboarding for Retention
Craft a Press-Worthy Growth Narrative
Reverse-Engineer a Competitor’s Growth Tactics
Design a Minimum Viable Referral Program
Purple Cow by Seth Godin
Spot Your Current Cow (And Why It’s Not Purple Yet)
Create a Purple Cow Concept Pitch
Purple Cow Persona Mapping
Invent a Free Prize Inside
The “Would You Tell a Friend?” Test
Design Your Purple Funnel
Find Your Category Norms, Then Break Them
The “Otaku” Filter for Product Development
Build a “Story-First” Launch Plan
Ogilvy on Advertising by David Ogilvy
Write a Headline That Sells
Create a Full-Page Print Ad Ogilvy Would Approve Of
Design an Ad Research Plan, Ogilvy-Style
Craft a Unique Selling Proposition (USP) That Works
Turn Testimonials Into Trust-Building Copy
Build a Direct Mail Campaign That Converts
Design a Visual-First Ad That Stops the Scroll
Launch a Brand Style That Balances Logic and Charm
Audit and Rewrite an Underperforming Ad
The 22 Immutable Laws of Marketing by Jack Trout
The Diagnostic & Baseline Assessment
Immutable Strategy Canvas & Prioritization Workshop
Laws Operating Cadence & KPI Map
The Playbook & SOP Builder
Immutable Training & Enablement Sprint
Laws Pilot Project Plan & Success Criteria
The Dashboard & Reporting Blueprint
Immutable Change Management & Communications Plan
Laws Retrospective & Iteration Roadmap
ZAG by Marty Neumeier
Find Your Onlyness Statement
Articulate Your Zag vs. Zig
Clarify Your Brand’s Enemy
Define Your Brand Personality Spectrum
Write a Brand Core Purpose
Design Your Brand Ladder
Develop Your Brand Belief System
Create a Brand Naming Criteria Brief
Design a Zag Brand Audit
Brand Asset Management by Scott Davis
Brand Asset Audit & Consolidation
Visual Identity Consistency Check
Voice and Tone Alignment Workflow
Template Optimization for Consistency
Brand Asset Approval Flow Design
Brand Training Kit Builder
Asset Expiration and Refresh Tracker
Co-Branding Guidelines Generator
Digital Asset Naming & Folder Structure Builder
Conversion Optimization by Khalid Saleh
Landing Page Audit & Redesign Workflow
A/B Test Planning Workflow
User Journey Breakdown & Funnel Leak Fix
Email Nurture Optimization Workflow
Conversion Copywriting Sprint
Behavioral Psychology Conversion Layer
Personalization Strategy Builder
Lead Magnet Optimization Workflow
Checkout Flow Friction Removal
Digital Marketing Analytics by Chuck Hemann
Campaign ROI Optimization Workflow
Audience Segmentation Strategy Builder
Web Funnel Conversion Audit
Content Engagement Scorecard
SEO Opportunity Scanner
Paid Ads Funnel Analyzer
Email Campaign Impact Workflow
Multi-Touch Attribution Clarifier
Social Media Channel Performance Review
Tribes by Seth Godin
Tribes Diagnostic & Baseline Assessment
Strategy Strategy Canvas & Prioritization Workshop
Execution Operating Cadence & KPI Map
Tribes Playbook & SOP Builder
Strategy Training & Enablement Sprint
Execution Pilot Project Plan & Success Criteria
Tribes Dashboard & Reporting Blueprint
Strategy Change Management & Communications Plan
Execution Retrospective & Iteration Roadmap
10 Must Reads on Market Research by HBR
Coming soon...
Brand Brilliance by Fiona Humberstone
Define Your Brand Essence in One Sitting
Craft a Magnetic Brand Message
Create a Visual Moodboard for Your Brand
Map Your Brand Experience Touchpoints
Define Your Brand Voice and Tone Guide
Audit and Upgrade Your Brand Bio
Clarify Your Brand Positioning Statement
Design Your Signature Framework
Write Your Brand Story Using the Hero’s Journey
Consumer Behavior by Leon G. Schiffman & Joseph Wisenblit
Coming soon...
Crushing It! by Gary Vaynerchuk
Build Your Personal Brand Strategy
Document Your Day for Content Creation
Define Your Long-Term Platform Strategy
Launch Your First Pillar Video Series
Design a Micro-Influencer Pitch Process
Turn a Hobby into a Content Engine
Turn a Live Talk into a Content Machine
Develop a Community-First Engagement Strategy
Audit Your Online Presence for Consistency
Duct Tape Marketing by John Jantsch
Duct Diagnostic & Baseline Assessment
Tape Strategy Canvas & Prioritization Workshop
Marketing Operating Cadence & KPI Map
Duct Playbook & SOP Builder
Tape Training & Enablement Sprint
Marketing Pilot Project Plan & Success Criteria
Duct Dashboard & Reporting Blueprint
Tape Change Management & Communications Plan
Marketing Retrospective & Iteration Roadmap
Hacking Growth by Sean Ellis & Morgan Brown
Identify Your High-Value Growth Lever
Map Your Pirate Metrics (AARRR) Funnel
Design Your First High-Impact Growth Experiment
Create Your Growth Hypothesis Backlog
Run a User Onboarding Tear-down
Develop a Viral Growth Loop
Audit and Optimize Your Growth Email Sequence
Form and Launch Your Growth Squad
Build a Growth Dashboard with North Star Metric
Jab by Gary Vaynerchuk
Comung soon...
GROWTH & REVENUE - SALES
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PRODUCT & INNOVATION
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OPERATIONS & FINANCE - FINANCE & ADMIN
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